May 24, 2012
/PRNewswire/ -- Net Enforcers, a leading provider of channel intelligence and
services, has signed a brand protection agreement with Timbuk2, the
-based retailer, to monitor distribution of Timbuk2 custom messenger bags by online dealers.
"Timbuk2 is a quality brand," says
, General Manager,
. "And we're excited to help them monitor unauthorized sales of Timbuk2 products by their online retail base. In addition to monitoring shopping portals, general websites and specific dealer sites, Net Enforcers will provide what we call
, or highly accurate, point-in-time distribution data on how, when and where Timbuk2 products are sold online."
Founded in 1989, Timbuk2 is a
-based company that pioneered the messenger bag. The retailer developed their first custom built-to-order bags and accessories program in 1994 and today their three-panel, tri-color design has become an icon in many cities across the U.S. Timbuk2 continues to build bags and accessories with a simple philosophy -- create good-looking, durable bags consumers can truly make their own.
"We built our brand on making killer products that are built to last," says
, CEO at Timbuk2. "As a result, we have become an iconic brand that is sold across a very diverse range of retailers and on-line partners. Keeping up to date with how and where those products are sold is a massive undertaking. That's why we selected
. They have the track record and the expertise to help us ensure that only authorized Timbuk2 dealers are marketing our products online."
"Long story short," says Net Enforcers' Izurieta, "online shopping is a mainstream activity. For brand owners, it generates an enormous amount of distribution data. And Net Enforcers is well positioned to help these brand owners monitor and analyze the data, so they can take action to protect their brands and their bottom lines."