And each taste modality has its own individual cells. So there is a sweet cell or sour cell or salt cell et cetera and at the very end of these cells is a receptor and the receptor fits on the surface of the tongue. And so when a taste comes and activates or blocks that receptor, it sends a signal to the brain that you're tasting something sweet or something sour, whatever the case maybe.So we use this physiology to discover either flavors which activate the receptor or flavor modulators, maybe idea is being to block bitter taste or enhance sweet taste. So to give you just a little bit more idea what it is that we do at Senomyx in terms of science, we have some animation that we'll go through.
Senomyx's CEO Presents At Citi 2012 Global Consumer Conference - Conference Call Transcript
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