Senomyx is a little bit different company than what you're going to see probably at the rest of the conference. We're a company that has taken a set of science that was discovered kind of the biotech pharmaceutical industry and we put it into what we called taste science and levied that body of science to come up with novel flavor ingredients and as David said, for the food, beverage and flavor ingredient companies.
The reason why we're doing this type of work that we're undertaking at Senomyx is that we're trying to address some of the challenges that food and beverage companies face such as health concerns, too much calories being consumed by consumers, the need for innovation, the need to control cost and foremost it's either to maintain an improved taste.
So at Senomyx we have five different programs. We'll cover with the Sweet Taste program in some detail later on but though the idea is to decrease the amount of added sweeteners and calories and products.
We have a Savory Flavors program, though the idea is to reduce or eliminate added MSG or monosodium glutamate from food and beverage products.The Bitter Blocker program is just that to block the bitter taste of certain foods and beverages. We have a Cooling Flavor program where the idea is to discover novel cooling agents, improvements over menthol, if you will. And then we have a Salt Taste program, though the idea is to reduce added salted products again with health innovation being the primary driver of that program.And we'll get into this in a little bit more detail but before we start talking about our individual programs, it's important to understand just a little bit about the physiology of the taste.So we know where taste-bud are located on the tongue and we know that there are five basic taste. Sweet, salt, bitter, sour and the taste of MSG which is what we call savory, the Japanese call it umami. And so we know that, if you take a cross section of the taste-bud, you would see a bundle of cells and that's depicted on the right hand portion of the screen.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV