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GREENWOOD VILLAGE, Colo.,
May 23, 2012 /PRNewswire/ -- Listening to clients is how Ciber begins every consulting engagement, so when it came time to refresh the company's global brand, client interviews is where the effort began. Time and time again, clients said they wanted a trusted partner who understands their business and its needs, is collaborative and flexible in its approach and possesses the skills, resources and follow-through to help them achieve their objectives. The feedback translated into two core concepts:
"Client Focused. Results Driven," which became the keystone for Ciber's new global brand, and a description of its go-to-market approach.
"More than a global branding effort, this change reflects work we've done in the past year to unify and align our global capabilities and refine operations to better serve the clients who entrust us with their vital business strategies and systems," said Ciber CEO
Dave Peterschmidt. "It also describes how we engage with clients – with intellectual curiosity – really listening and learning about our clients' businesses, then collaborating with them to develop and implement technology that delivers the targeted results they expect."
Along with a new tagline, Ciber is rolling out a refreshed logo, new corporate marketing materials and significant changes to the company's biggest and most strategic brand vehicle, its corporate website, Ciber.com. The site has enhanced navigation and information that makes it easier for clients and others to find what they are seeking. It also provides a consistent global experience.
Additionally, Ciber and its employees understand that a brand is a promise that a business makes to its clients, and for Ciber's brand to come to life, its actions much match its words. With the global brand comes a global commitment to deliver business value through exceptional care and to measure success in terms of results – the same way clients do.