NEW YORK, May 23, 2012 /PRNewswire/ -- LivePerson, Inc. (NASDAQ: LPSN), a provider of real-time intelligent engagement solutions that increase conversions and improve the customer experience, today announced the launch of Keyword Lift, a tool that increases conversions from paid search through intelligent, post-click marketing.
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Keyword Lift leverages paid search campaign data and uses LivePerson proprietary analytics to identify the keywords with the greatest potential to boost ROI. Personalized content, ranging from coupons to download links, is delivered to selected visitors, driving higher conversions and an improved customer experience. Content is delivered through LP Marketer, LivePerson's award-winning personalization solution that targets visitors in real-time with personalized messages and offers, across websites, social media, and mobile devices.
Keyword Lift works continuously in the background and is capable of automatically adjusting to changes in user behavior, as well as changes to search campaigns and website content. New opportunities to optimize sales are automatically identified, and the most relevant keywords are targeted. Keyword Lift deploys quickly and with virtually no IT involvement."Web and search engine marketing has become a key component of any business's success. With Keyword Lift, businesses can optimize the performance and yield of their pay-per-click campaigns, while also delivering a more personalized, engaging and relevant site experience for visitors," said Rob LoCascio, CEO and Founder of LivePerson. "We have found that when you deliver content to visitors that is actually derived from their search, bounce rates decrease, click through rates increase and overall conversions are lifted." Early adopters are already seeing success with Keyword Lift and have experienced conversion rate increases ranging from 21% to 245% for the targeted keywords. IPSL, one of the UK's largest suppliers of PVC wall and ceiling cladding panels, implemented Keyword Lift to increase the ROI of its Google AdWords campaign, as well as to optimize its visitor engagement. Because IPSL relies on internet sales for 75% of their revenue and is the primary source of first-time clients, they invest heavily in Google AdWords campaigns. While IPSL had previously achieved good success with search engine marketing, they began to experience a leveling-off of their results and sought ways to lift the ROI of their pay-per-click spend. "Our immediate success with Keyword Lift has been tremendous. After just one month, we saw an incredible 245% lift in the conversion rates for the keywords targeted by Keyword Lift," said Alan Matchett, Managing Director at IPSL. "Keyword Lift is one of the most important pieces of technology we have put into place in our web marketing efforts. We are engaging with more customers, increasing conversions and maximizing our overall online presence." For more detailed information about IPSL's success with Keyword Lift, download the case study here or view the video testimonial here. About LivePerson LivePerson, Inc. (NASDAQ: LPSN) offers a cloud-based platform that enables businesses to proactively connect in real-time with their customers via chat, voice, and content delivery at the right time, through the right channel, including websites, social media, and mobile devices. This "intelligent engagement" is driven by real-time behavioral analytics, producing connections based on a true understanding of business objectives and customer needs.