Ford also is boosting its spending on Facebook, including ad buys.Ford and most other automakers find that Facebook serves them well, as they attempt to connect with a younger audience, boost name recognition and reimage their brands. GM doesn't seem to be able to wrap its very large collective head around this concept. The differences in opinion between GM and Ford look something like the philosophical divergence between Steve Jobs and Jim Balsillie. We all know how that ended. Stay alert. We might just be witnessing another member of the old guard too stubborn or unable to adapt to the new ways business gets done.
"You just can't buy your way into Facebook," said Ford spokesman Scott Monty. "You need to have a credible presence and be doing innovative things."
More than 20% of Ford's marketing budget is spent on digital and social media ...
Something's Wrong With GM, Not Facebook or the Super Bowl
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