WMS Industries Inc. (NYSE: WMS), a global leader in the design, manufacture and distribution of games, gaming content and gaming machines, announced today the acquisition of Jadestone Group AB, a leading developer, publisher and distributor of online gaming content and entertainment for online game companies. This tuck-in acquisition is of a strategic technology enabler that augments and enhances the existing WMS portfolio of gaming content, online products and content distribution capabilities for customers looking to expand their brand with online interactive offerings. The terms of the transaction, which will be funded from cash on hand, were not disclosed.
Jadestone has established itself as a leading B2B platform integrator and online game publisher, serving customers primarily in Europe. The company provides end-to-end development and distribution services for casino games and other popular online games for a wide range of high-profile customers including Betfair, Betsson, bwin.party, Gioco Digitale, Microgame, Nordic Gaming Group, Paf and Unibet Group, among others. Jadestone offers games in 25 languages, reaches over 50 million potential players across Europe and, most recently, has become one of the leading providers of multi-player skill games in the newly regulated online gaming market in Italy.
Orrin J. Edidin, President of WMS, said, “With a proven management team and a decade of experience in development and platform integration for online gaming industry leaders, Jadestone brings a complementary mix of expertise and technology solutions to WMS. Jadestone’s online expertise accelerates our efforts to develop a comprehensive suite of interactive products, managed services and content distribution capabilities. Since their first foray into web-based gaming in 2002, Jadestone has amassed a wealth of knowledge, built a strong customer-centric focus and integrated their platform with a veritable ‘who’s who’ in the online gaming industry. Combining Jadestone with WMS’ internally developed solutions enables the near-term creation of a robust portfolio of successful B2B iGaming solutions that will help our traditional casino customers move forward with confidence to stay connected to their players, wherever and however players find it most convenient to seek out gaming entertainment today and in the future.”