By Matt Schifrin
Despite all of the hoopla over the Facebook's initial public offering it now appears that the stock will be an IPO dud. If you were able to get Facebook (FB) shares you might consider trading out of it in favor of buying Google (GOOG). That's the advice Paul McWilliams, editor of Next Inning Technology Research is telling his subscribers. McWilliams- a former tech industry insider who counts George Gilder among his fans â¿¿ says he wouldn't touch Facebook stock as a long term investor. He thinks there is a big flaw in its advertising model.
Says McWilliams, "The core ethos of social networking is nothing can even smell like paid advertising â¿¿ social viral marketing must be genuine, spontaneous, etc. Sure, there are pros who make a good living triggering social marketing, but once it is sniffed out it is shunned. GM has realized this and others will too."
McWilliams contends that Google is the much better option for investors and argues that it will leverage into social marketing in ways it can do better than Facebook. His focus :Google TV. Here is an excerpt from his newsletter.
Google's (GOOG) Re-imagining of the TV Experience
In February we published a series of posts detailing what I view as evidence Google (GOOG) will move into the content delivery business. This would mark a huge change for GOOG, but as I see it, there is no better way for it to leverage its core assets and disrupt the social networking models of Facebook and other sites that have encroached on GOOG's territory.
In short, TV viewing habits have changed radically during the last decade, but TV programmers and content delivery companies have not responded to these changes. As I see it, GOOG is uniquely positioned to leverage its core assets and, with that, deliver a new TV experience. If GOOG pulls that off in the fashion I think it can, the model would not only be very disruptive for social media sites like Facebook, it would also add radical new dimensions to broadcast TV that producers, advertisers, and performers would be quick to embrace.