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TheStreet Open House

5 Personal Branding Lessons Learned From Forbes Celebrity 100 Women

By Cheryl Isaac



Celebrity: A known brand. A popular face. The  embodiment of the phrase personal branding.
So it comes as no surprise to see women like: Jennifer Lopez, Beyoncé Knowles, Oprah Winfrey, Rihanna, and Lady Gaga in the top five place on the Forbes 2012 Celebrity 100 list.
Combine beauty and business, and you could get a powerful brand.

But look closely. It is not just business for these powerful celebrity women. It's also about the personal.

Personal branding.

Their personal brand helped these women maneuver the business world, and their business brand  continued the work that their personal brand started.

Whether you are a celebrity, business mogul, or aspiring business leader, we all could learn five personal branding lessons from the celebrity women on this list:

1. Master your craft first.

Gisele Bündchen didn't start off as "the most beautiful girl in the world;" according to Rolling Stone in 2000.  Before Vanity Fair published an article with this bold headline: And God Created Gisele, before Time Magazine called her, "one of the few runway models whom straight men can name" (by the way, I tested this theory with my husbandâ¿¿who never remembers the names of actresses or modelsâ¿¿and she was one of the models he did name), she was a teenager taking a modeling course, and an average girl discovered by Elite modeling agency.

Bundchen auditioned for roughly 42 shows before she was even given a breakâ¿¿once she showed that she could wear super high heels on a slippery runway.

2. Be known for something.

For Gisele, it was the "horse walk" and her Brazilian ethnicity.

For Khloe Kardashian however, it was her no-nonsense style. When the reality show that made her a known brandâ¿¿Keeping Up with the Kardashiansâ¿¿first aired, it was clear to the fans that Khloe was the renegade of the group: the sister who spoke her mind, the hesitant dater , the sister who wasn't afraid to challenge the media about her weight.

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