3 Things You Should Know About Small Business: May 18
NEW YORK (MainStreet) -- What's happening in small business today?
1. Live streaming from National Small Business Week. The small business community will gather in Washington, D.C. next week for the 49th annual National Small Business Week Conference, sponsored by the Small Business Administration. But if you can't get to D.C., the conference will be live streaming a host of free educational sessions for small business owners from Sunday to Tuesday.
A few don't miss sessions include:
How Small Businesses Can Win Big With Large Companies on Sunday from 3 p.m. ET to 5 p.m. ET
Export Forum: Take Your Business Global on Monday at 11:30 a.m. ET -12:45 p.m. ET
Improving Your Business Through Sub-Contracting Opportunities on Tuesday from 11:30 a.m. ET to 12:45 p.m. ET
2. Turn a profit with an Etsy business. Etsy-based businesses collectively made $300 million in sales in 2010, however, not all entrepreneurs on the craft-based website are able to turn a profit.Before you even sell one item on Etsy decide how much money you need to make to generate a profit margin that makes your time worthwhile. This will be an important guideline to follow. Noobpreneur offers suggestions on how to make sure you profit from your Etsy business. First "showcase products" as best as possible. This includes excellent quality pictures and even better descriptions. "By presenting your products in as fantastic a way as possible you can give your potential customers an overwhelming desire to see and touch the products, and if you can do that they will buy," the article says. Next figure out how to develop a strong, yet relevant, brand for your business. Customers will follow strong brands and buy from you. Make sure the way you list the products is as specific as possible -- this will help with targeting customers. Finally, even though your store is online, make sure you get the word out offline. 3. Immigrant entrepreneurs on the rise. Immigrant business owners started 28% of all new firms last year and are twice as likely to start a business as compared with those born in the U.S. This is a notable shift, according to CNNMoney. Apparently the recession drove many people, including immigrants -- a significant number of who were represented in lower wage sectors -- to entrepreneurship. Hispanics in particular are creating new businesses at a faster clip than any other ethnic group, the article says. -- Written by Laurie Kulikowski in New York. To contact Laurie Kulikowski, send an email to: Laurie.Kulikowski@thestreet.com. To follow Laurie Kulikowski on Twitter, go to: http://twitter.com/#!/LKulikowski >To submit a news tip, email: firstname.lastname@example.org.
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