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How Open Conversation Between Moms, Marketers Earns Influence

Sargento recently ran a program where 150 bloggers were invited to educate their communities around natural cheese versus processed cheese. Each blogger received a testing kit and were asked to taste, smell and write about their experience. Minute Clinic with 600 clinics across 25 states debuted in social media at the 2011 BlogHer conference and was overwhelmed with the positive response from bloggers. Director of Marketing Kristine McGee says Minute Clinic is focused on nurturing relationships with a quality base of mom bloggers. "If there is a virus outbreak we can spread important information through our base of bloggers and their readers can seek immediate health care through their nearest Minute Clinic".

What's next?

Like any powerful movement, Mom 2.0 inspired Doug French and John Pacini to catalyze Dad 2.0 where marketers, social media leaders, and blogging parents connect to discuss the changing voice and perception of modern fatherhood.

Doug felt there was a need to represent the dads who are proud to take on the parenting role and share their experiences. And brands are reaching out to influential dads who blog too. Recently, Kimberly-Clark's Huggies brand was accused of portraying dad as too dumb to change diapers, and as a result, Huggies reached out to a group of dad bloggers and listened to their feedback.

Editor's note: Got a question for our guest blogger? Leave a message in the comments below.

About the guest blogger: Maria Sipka is co-founder and CEO at Linqia, a soon to launch San Francisco technology startup. Linqia is matching brands with influential community leaders who share authentic digital content and meaningful stories among targeted groups of people. Follow Maria on Twitter at @mariasipka.

This post was originally posted at Women 2.0.

The mission of Women 2.0 is to increase the number of female founders of technology startups. Women 2.0 enables entrepreneurs with a network, resources and knowledge to take your startup from idea to launch. Follow Women 2.0 on Twitter at @women2 or check out

Since 1917, Forbes has stood, unwavering, for one overriding principle: the unshakable belief in the power of free enterprise. Our mission has also been clear and unchanging: to provide insights and information that ensure the success of those who tap into Forbes.
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