While moms are eager to monetize their blogs through partnerships and advertising, there are some who see their blogs as sacred territory. Tracey Beckerman from Lost in Suburbia won't review products or accept sponsored content. Reaching 10 million readers a month, Tracey earns her living from writing a syndicated column and selling her book. Blogging is purely a channel for her writing. She strongly advocates staking out your brand and sticking to your values, although agrees it's hard for moms to make a living out of their tireless efforts, becoming easy targets to be seduced by brands and their perks.A different approach is Momfluential blogger Ciaran Blumenfeld, who partners with brands, but sees her blog as a door opener for much greater business opportunities. After blogging for 7 years, Ciaran recently secured her own TV show with Nickelodeon that will air soon.
How Open Conversation Between Moms, Marketers Earns Influence
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