Federated Media selects bloggers who ooze authenticity, a history of valuable content, and transparency. Helen says, "Brands want their stories to also look beautiful with emotive photography captured by the blogger". With more channels emerging beyond the blog, brands are seeing their stories and content curated and shared across Facebook pages, Twitter, Pinterest and Google+ pages.Keep in mind that bloggers are also very selective around the brands they desire to partner with. Brands who maintain a strong set of values, are organic or sustainable and support charitable causes are highly sought after. Moms smile when you mention P&G's Thank you mom campaign or Dove's self esteem movement. We're now witnessing a shift from brands asking bloggers to write about their products, to sharing heart-felt and compelling stories.
How Open Conversation Between Moms, Marketers Earns Influence
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