Another example is Babble, the content/publishing arm of Disney. Babble boasts 150 bloggers on their payroll and hundredss more with less formal relationships representing diverse interests around parenting. Content curated by their network of bloggers lives on the Babble platform, offering partnering brands a cross section of community, marketing and relationships.It's common and smart for networks to employ respected moms who have been blogging for many years.
How Open Conversation Between Moms, Marketers Earns Influence
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