Another example is Babble, the content/publishing arm of Disney. Babble boasts 150 bloggers on their payroll and hundredss more with less formal relationships representing diverse interests around parenting. Content curated by their network of bloggers lives on the Babble platform, offering partnering brands a cross section of community, marketing and relationships.
It's common and smart for networks to employ respected moms who have been blogging for many years.
Jane Maynard, mother of two, was an accidental blogger 5 years ago when her blog This Week for Dinner went live. On the editorial team at Daily Buzz Moms (Federated Media), Jane oversees the tech, style, health and moms segments. Whilst brands and bloggers are still figuring out a standard pricing model, $50 â¿¿ $250 is what bloggers are typically earning for each post, some can even earn thousands depending on their traffic and reach.
When asked what does it take to be considered by a brand? Jane advises moms to choose to write about what they love and to stay true to their writing. A blog becomes a living, breathing resume for an individual, so knowing when to say no becomes instrumental in building credibility through an authentic voice.
Having started her first blog 14 years ago, another super mom, Helen Jane is a true pioneer in the social web. Helen juggles a family, a blog, a cheese lover's community in Napa Valley and a day job at Federated Media. Interfacing with thousands's of bloggers, Helen is responsible for curating highly engaging experiences between brands and bloggers. It can take anywhere from 3 weeks to 6 months to customize and design an outreach campaign.
A recent success story was the Levi's Curve ID campaign. Levi's took note that one jean size in no way fits allâ¿¿especially for new moms â¿¿ and came up with Curve ID for women to build their own jeans according to their shape, a friendlier measurement to the traditional size metric. Through the extensive community of Federated Media bloggers, mom and blogger Sarah James (also attending the Mom 2.0 summit) was chosen to be the centerpiece of the story which was subsequently shared by 200 lifestyle bloggers.