Brands like Tide believe summits like Mom 2.0 are a great way to continue to strengthen their relationships with many mom bloggers, as well as develop relationships with new bloggers. Social media has become a part of what Tide does every day, it's built into every aspect of their communication. Tide's world is based on 24/7 conversations, it's important that they are a part of it, fuel it, and learn from it.Moms who blog have become citizen journalists, and remarkably, the top 15 mom bloggers influence more people than the New York Times. The 5 million moms with smaller individual followings are also being approached by brands, businesses and organizations looking to have their products reviewed, stories shared and conversations sparked.
How Open Conversation Between Moms, Marketers Earns Influence
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