We take that high def system, which by itself is already increasing our revenues by about 60% from the revenues we are generating in our analog platforms to high def and now you connect that beautiful screen to a pipe to the internet and now it's instant information about what is happening in the hotel, at the brand, airport, flight arrivals, departures, restaurant reservations, all those types of things. That really is an opportunity to bring real-time connectivity into the television screen and hotel room is the display device.Then the other factor with our Envision, so Envision is our brand name for that internet connected interactive television device. And then on top of that next layer up, we announced at the end of last year kind of our four-screen strategy. So it's no longer just communicating with the guest on the flat panel television room but it's also whatever screen that they are using. So whether it's your smartphone device or tablet or laptop, all of those screens are now coming together in Envision. So hotels can publish create the content, once published, multiple plays, et cetera.
LodgeNet Interactive Corp Presents At J.P. Morgan TMT Conference (Transcript) (Transcript)
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