LodgeNet Interactive Corp Presents At J.P. Morgan TMT Conference (Transcript) (Transcript)
In the upper end of marketplace, by the way, I should say about 60% of our rooms are in hotels that rated from upscale to luxury, so heavy concentration there about 20% in the midscale market, and around 20% in the independent market, which of course takes a lot of boutique and historic-type properties that would probably be categorized as luxury if they had brand that was rated by one of the hotel industry situations, and then through our rooms, 1.6 million rooms, about the 1.5 billion consumers each year flow. So it's a very large universe, very interesting demographic highly interactive and also from advertising perspective, which is one of our initiatives very attractive from advertiser's perspective.
Healthcare is how much of your business?
Scott PetersenRight now it's about $10 million of our $427 million of revenue. So it's a early stage, but it really leverages our technologies, our interactive systems we created for hotels, takes in the patient room and it's not only entertainment, but probably more importantly it's information for families, about services that the hospital has, and even more importantly patient education. So doctors who prescribe films for a patient to watch or the family to watch before the patient goes home on what to do, what not to do to try to reduce readmissions, or before a procedure, just so there's more information in the patients' hands and they could be more engaged by their experience Monica DiCenso
I think last year you launched a new cloud-connected Envision platform. What does that bring to the guest? What kind of revenue opportunity is that for you guys? Scott Petersen Sure. I would say we are once again in the forefront of interactive television. Interesting enough, we installed our first video on demand systems 20 years ago in the hotel industry. So in 1991, we were doing video-on-demand when cable companies were just thinking about it and what that might mean in the space. Our interactive platform right now or you might see ads on television about consumer sets that connect to the internet and you can do lots of cool things in your home, but that does take a sense of technical competence and somebody actually connecting it to the internet to make it work. We are doing that now in the hotel industry, so but now we are transitioned of course to high definition systems in hotels, and hotels need to have invested in the flat panels and some of the other infrastructure necessary to delivery high def.
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