This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Pandora Dominates Los Angeles Radio

At the same time, Pandora continues to increase its share of all radio listening and controls the market for Internet radio listening by a wide margin. And, as I explained earlier this week on TheStreet, the company is ideally situated to capitalize on the rapidly growing mobile advertising space.

At day's end, Pandora only needs to take a relatively small amount of advertising away from terrestrial radio to deliver formidable revenue. In 2011, radio stations across the United States collected $17.4 billion from advertisers. One percent of that number equals $174 million. Of course, 1 percent is an incredibly conservative estimate. Plus, any numbers derived from the $17.4 billion statistic only take into account advertising revenue Pandora takes from terrestrial radio coffers. Five percent brings that number up to $870 million.

According to Yahoo! Finance, analyst revenue estimates range from $543 and $685.8 million for the Pandora's next fiscal year (2014). For the current fiscal year (2013), analysts covering the company expect anywhere between $399.4 and $432.6 million in sales.

Pandora reports next Wednesday. Because the company would have to knock the snot out of the quarter to maintain the incredible momentum of the last week and month, I am not expecting much more upside. I do anticipate continued revenue growth, including in the important mobile arena. As Pandora continues to gain traction with local and national advertisers (and these buyers migrate some of their money to mobile), we'll start seeing the numbers that will trigger the long-term stock price appreciation I have been talking about.

At the time of publication, the author was long P.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
CBS $61.21 0.00%
P $16.32 0.00%
AAPL $123.25 0.00%
FB $83.30 0.00%
GOOG $548.34 0.00%


DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs