NEW YORK ( TheStreet) -- Yesterday on TheStreet, I provided color on news that Triton Digital will measure Pandora (P - Get Report) listening at both the local and national level. These ratings cover the country's largest radio markets and, for all intents and purposes, equate to the numbers Arbitron publishes to gauge terrestrial radio listening.In yesterday's article, I was the first to compare Pandora's results in a major local market, Dallas-Fort Worth, to that of terrestrial radio stations in the metro. Today, I look at the nation's second-largest market, Los Angeles, where Pandora puts up an even stronger performance than it did in DFW. Refer to Wednesday's piece for ratings-related definitions/methodology and a link to fair use guidelines of Arbitron's proprietary data.
Pandora Dominates Los Angeles Radio
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