This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Pandora Dominates Los Angeles Radio

NEW YORK (TheStreet) -- Yesterday on TheStreet, I provided color on news that Triton Digital will measure Pandora (P) listening at both the local and national level. These ratings cover the country's largest radio markets and, for all intents and purposes, equate to the numbers Arbitron publishes to gauge terrestrial radio listening.

In yesterday's article, I was the first to compare Pandora's results in a major local market, Dallas-Fort Worth, to that of terrestrial radio stations in the metro. Today, I look at the nation's second-largest market, Los Angeles, where Pandora puts up an even stronger performance than it did in DFW. Refer to Wednesday's piece for ratings-related definitions/methodology and a link to fair use guidelines of Arbitron's proprietary data.

In LA, during the month of March, for the Monday through Sunday, 6 a.m.to Midnight period, Triton credits Pandora with Average Quarter Hour (AQH) ratings of 1.2, 0.9 and 0.7 among Adults 18-34, Adults 18-49 and Adults 25-54 years of age, respectively, in Los Angeles. Based on these numbers, it's not a stretch to say Pandora dominates Los Angeles radio.

Pandora has double the 18-34 AQH rating of the two terrestrial stations, legendary outlets Power 106 and the home of Ryan Seacrest's morning show, 102.7 KIIS-FM, tied for the top spot in Arbitron's LA figures for March. In the 18-49 year old demographic, Pandora is No. 1 in LA, based on Triton's measurement, beating out the same two stations by considerable margins. Pandora also takes the top spot in the all-important 25-54 year old category at 0.7, putting it ahead of top terrestrial stations, KIIS-FM and Adult Contemporary outlet KBIG-FM.

While this does not spell the absolute end for terrestrial radio, it's pretty close.

In one respect, big radio companies have an edge over Pandora and Internet radio in general. While Pandora can claim the No.1 spot in Los Angeles in the aforementioned crucial demos, companies such as Clear Channel (CCMO.PK) and CBS Radio (A division of CBS) (CBS) can offer ad time across formats on their clusters in LA and other markets. As of this writing, Clear Channel owns 8 stations in Los Angeles, including KIIS and KBIG. CBS owns 6 outlets in the market. Emmis Communications (EMMS) owns Power 106, the other station mentioned in this article. That's pretty powerful, especially as terrestrial radio operators continue to move to multi-platform delivery of content.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,588.48 -291.88 -1.73%
S&P 500 1,932.57 -37.50 -1.90%
NASDAQ 4,370.7360 -92.1660 -2.07%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs