Sharpen Decision Making
Tom Davenport, a professor of management and technology at Babson College, thinks that Facebook's biggest challenge is a cultural one, pointing to the company's surprise $1 billion
"They need to move from a rapid and sometimes impulsive approach to decision-making (Instagram), which is probably suited to the 'gold rush days' of pre-IPO and new category development, to a more disciplined and sometimes less rapid process of deliberative decision making about opportunities, risks and executional approaches," he said. "Without becoming staid or too conservative."
Davenport, author of the book
, believes that technology can help sharpen Facebook's strategy.
"They need to start using best in class tools and analytics, not just for selling advertising but also managing their own decision-making about strategy over the long term," he explained, in an email.
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Written by James Rogers in New York.
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