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Think Outside: Royal Building Products' Exterior Portfolio® Brand Launches Its Expanded Dream Designer® Visualization Tool

COLUMBUS, Ohio, May 16, 2012 /PRNewswire/ -- Royal Building Products, a category leader in high-quality exterior products, has launched a new website for its Exterior Portfolio® brand ( that features the updated and expanded custom exterior design tool, Dream Designer®. Dream Designer helps homeowners dream, create and see what multiple new exterior elements look like on their home, and then connect with a contractor to help bring to life their exterior design vision.

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"At Exterior Portfolio, we know that trim, siding, color, doors and windows can all work together to create beautiful exterior designs," said Doug Kissick, director of marketing – exteriors for Royal Building Products. "Dream Designer helps homeowners mix exterior colors, styles and textures in engaging ways that complement the feel of their home and the style of their neighborhood."

Unlike other design tools that only allow the addition of one color in a single feature, Dream Designer allows consumers to change and to design several exterior design features at once, creating a more vibrant design environment and an opportunity to "try it before you buy it," Kissick said.

The new website also offers practical advice for consumers about exterior design, color palettes and selection, as well as a YouTube tutorial on how to use Dream Designer. Other elements include: 
  • Smart Styles Color Palettes: Each of the pre-formatted Dream Designer homes comes with specially selected products and colors from the Smart Styles Color Selector.  Consumers can access established color palettes as a starting point and then explore more personalized design preferences. 
  • Exterior Portfolio Design Blog and Newsletter:  The new website expands the exterior design conversation and features consumer design articles, content and blog posts.  
  • Dream Designer Board and Personalized Design Kit: Once visitors have finished designing their perfect home exterior, they can order quality designer samples.  For just $20, users will receive a 2-by-2-foot board with high-resolution images of the products selected, features and benefits of each, and before-and-after images of the home. Users also will receive actual cut samples of the products they chose, and everything ships within two business days, creating a high-design and low-anxiety selection process.

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