This is especially important to Guayaki because of the company's commitment to operating sustainably. Its founders created and follow a "Market Driven Restoration" business model which internalizes the costs of sustainable production, community development and reforestation in the rainforests of South America. By adhering to the triple bottom line, success for Guayaki is evaluated according to social justice, environmental stewardship and economic viability. The company has specific social and environmental goals which include restoring 200,000 acres of South American Atlantic rainforest by 2020 and creating at least 1,000 fair wage jobs by 2020.
"We are very pleased that Guayaki chose to make the move to Rexam," said Andre Balbi, president and CEO, Rexam Beverage Can Americas. "We respect their mission and look forward to helping build their brand and their business with the most economically-efficient and environmentally-friendly beverage package in the world."
Guayaki Sparkling Yerba Mate beverages are available now at Whole Foods stores nationwide.
About GuayakiGuayaki works in partnership with indigenous and local communities in the South American rainforest to provide, market and sell sustainably-grown yerba mate products. Yerba mate is a rainforest tree whose leaves are harvested and dried to create a naturally caffeinated beverage with the strength of coffee, the health benefits of tea and the euphoria of chocolate. For centuries, yerba mate has been the national drink of Argentina, Paraguay and Uruguay where, today, nearly 45 million people consume it daily. Guayaki is the only U.S. provider of certified organic, rainforest-grown yerba mate and accounts for an estimated 55% of the US yerba mate market (including supermarkets, convenience stores, internet sales and Latin markets.) For more information, visit www.guayaki.com.
About Rexam Rexam's vision is to be the best global consumer packaging company. We are one of the largest beverage can makers in the world, and a major global player in rigid plastic packaging. We are business partners to some of the world's most famous and successful consumer brands as well as young, entrepreneurial start-ups. Rexam's ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information, visit Rexam's website at www.rexam.com.
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