This is especially important to Guayaki because of the company's commitment to operating sustainably. Its founders created and follow a "Market Driven Restoration" business model which internalizes the costs of sustainable production, community development and reforestation in the rainforests of South America. By adhering to the triple bottom line, success for Guayaki is evaluated according to social justice, environmental stewardship and economic viability. The company has specific social and environmental goals which include restoring 200,000 acres of South American Atlantic rainforest by 2020 and creating at least 1,000 fair wage jobs by 2020."We are very pleased that Guayaki chose to make the move to Rexam," said Andre Balbi, president and CEO, Rexam Beverage Can Americas. "We respect their mission and look forward to helping build their brand and their business with the most economically-efficient and environmentally-friendly beverage package in the world."
Guayaki Introduces Sparkling Yerba Mate Beverages
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