This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

SeaChange And Tellabs To Demonstrate Multi-Screen TV Ad Targeting Based On Web Browser Activity

Stocks in this article: SEAC TLAB

SeaChange International (Nasdaq: SEAC) and Tellabs (Nasdaq: TLAB) will jointly demonstrate a new technology for addressable advertising in the multi-screen video market. With a focus on monetizing ads inserted into over-the-top (OTT) video streams, the companies will show ad insertion into live program streams on the Apple iPad during The Cable Show in Boston, May 21-23 (booth 1933). Their joint demonstration offers the first-ever capability to directly marry web behavior with on-the-fly television advertising delivery.

The new Tellabs technology enables ad placement decisions based on users’ interest categories while protecting users’ privacy. The demonstration at this year’s Cable Show will show integration of Tellabs ad-targeting technology to further extend the multi-screen targeting and addressability capabilities of the SeaChange InfusionTM advanced advertising platform. Infographic: Addressable advertising in the multi-screen video market.

“SeaChange is aggressively pursuing new modes of multi-screen monetization, especially addressability, so that our video service provider customers can enhance the business of television on every device,” said Aseem Bakshi, general manager, advertising, SeaChange. “Our open Infusion platform is providing the flexibility to do this very rapidly and do it first, as our demonstration with a mobile segment leader like Tellabs shows.”

“With the Tellabs ad-targeting technology, mobile and pay TV operators can expand into the lucrative online premium video and mobile advertising opportunity," said Pankaj Shroff, director of new-media solutions and strategy at Tellabs. “Users prefer relevant ads, while advertisers are looking for ways to reach their target audiences in more precise and relevant ways.”

SeaChange’s Infusion enables video operators to manage centralized ad operations and scale to 150,000 insertable channels and millions of ad assets as they migrate to consolidated regional and national advertising systems that are managed from increasingly web-centric and virtualized data centers. Leveraging SCTE 130 and IAB VAST specifications, Infusion enables operators to determine which external ad servicing systems are sourced for dynamic placement decisions, while creating opportunities for cross-platform campaigns and leveraging Internet campaign management pricing for TV content.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,672.60 -141.38 -0.79%
S&P 500 2,051.82 -11.33 -0.55%
NASDAQ 4,757.8790 +7.4820 0.16%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs