This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

The Billion Dollar Impact Of Customer Trustability

We are living in a world where numbers talk. Intuition is no longer being funded. Simply believing that a business initiative is a good idea is not sufficient to secure the attention, resources and commitment to implement and sustain it.

Take the idea of trust for instance. “Intuitively business leaders believe that building a trusted relationship with their customers will deliver a return, however, very few companies have empirical evidence to prove it. In our latest issue of Peppers & Rogers Group’s executive journal, Customer Strategist, we share research that proves out the point,” explains Peppers & Rogers Group Partner Marc Ruggiano.

Tom Lacki, Ph.D., Director of Research at Peppers & Rogers Group explains the relevance of the research. “In our trust study, we demonstrate how a typical wireless provider could achieve an estimated $1 billion in incremental revenue through a combination of benefits derived from increased recommendations, greater loyalty and the desire to buy more goods or services from a more highly trusted company. And, it doesn’t require them to install a new complicated technology system, hire an expensive sales force or acquire a new company.” Peppers & Rogers Group Managing Partner and Telecommunications Practice Global Leader Ozan Bayulgen focuses on the importance for the industry, “Operators all over the world are searching for ways to differentiate their products and services and build long-term relationships with their customers. This research proves that not only does trust increase revenue it also increases brand loyalty.”

Building authentic trust with customers has always been a key focus area for management consulting firm, Peppers & Rogers Group. Most recently, the firm’s founders, Don Peppers and Martha Rogers, Ph.D., have published a book on the topic called Extreme Trust www.extremetrustbook.com. Peppers and Rogers make the case that for companies to achieve the business benefits from building customers’ trust, they have to do three things: Be competent (do things right), demonstrate good intentions (do the right thing), and do so proactively. The authors call this trustability.

To coincide with the launch of the book, the consulting firm has dedicated an entire issue of the Customer Strategist journal to research and best practices on the topic of trust. In this issue:

Customer Strategist is published by Peppers & Rogers Group and is available online and can be downloaded for iPad or Kindle.

About Peppers & Rogers Group

Peppers & Rogers Group, is a management consulting firm, recognized as the world’s leading authority on customer-based business strategy. Founded in 1993 by Don Peppers and Martha Rogers, Ph.D., the firm is dedicated to helping companies grow the value of their business by growing the value of their customer base. The firm is focused on driving bottom-line results from the delivery and implementation of customer initiatives. With expertise that cuts across vertical industries, Peppers & Rogers Group partners, consultants and subject matter experts have a deep understanding of the most powerful value levers that drive business results. www.peppersandrogers.com .



1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 18,044.58 -187.44 -1.03%
S&P 500 2,107.23 -18.83 -0.89%
NASDAQ 5,038.3860 -50.9760 -1.00%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs