Zebra Technologies Corporation (ZBRA)
40th Annual J.P. Morgan Global Technology, Media and Telecom Conference
May 15, 2012 2:10 PM ET
Paul Coster – JP Morgan
Anders Gustafsson – CEO
All right, so good afternoon everyone. My name is Paul Coster, I’m the Senior Analyst covering applied and emerging technologies here at JP Morgan. And this is the 40
Annual TMT Conference. It feels like I’ve been at all 40 of them, that can’t be right, can it? Anyway, I’m very happy to have and discuss with the CEO of Zebra Technologies here this afternoon, thanks for joining us Anders.
All the way from Chicago, right?
All the way from Chicago.
Okay. I hope you’ve got one-on-one sessions. I think what I’ll do is I’ll assume that you know, some folks in the audience aren’t necessarily familiar with the story. So, let’s start off by talking about what it is that Zebra does.
And most of you probably have heard of us as a leader in bar-coding and RIFD. And we think about what it is we actually do for our customers, we tend to talk about how we help our customers increase visibility into their operations. So, we do that basically by providing a digital voice to the most important asset. And that voice can be in the form of a barcode, passive RFID or active RFID tags or different types of sensor technology.