So on that side, we are investing heavily in understanding how we measure across platforms, be it online, mobile devices or how you’d consume a tablet, smartphone. Those are the investments in that side of the business and the ones we feel great about, because as you look out over time, the consumption of television, online, mobile and video and audience lift is just increasing across the board. And it’s not like a zero-sum game; we see a very expanding pie as marketers look to attract those audiences.So, a big part of the business, margins in the Watch side higher than the Buy side, just by virtue of the fact of the competitive positions as well as the investments we have; and ones that we think over the long-term as long as we continue to expand coverage broadly either Watch or Buy and we continue to follow consumption, there are investments we’ll make and returns that we’ll provide to investors over the long-term that are attractive and in excess, and we feel great about it.
Nielsen Holdings' Management Presents At 40th Annual J.P. Morgan Global Technology, Media And Telecom Conference (Transcript)
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