And for us, our Buy business is about two-thirds of the revenues of the company, and that is very much all around helping multi-national clients like Pepsi, Nestlé, Procter and Coke figure out what their market share is and how they grow their businesses all around the world, including this market. So it’s a big part – it’s a bigger part of the business. It’s been around for a long, long time; multi-year contracts, very high renewal rates.And right now for us, what we are following in the Buy business is this big macro trend of more people entering the middle-class in emerging markets, bringing a ton of purchasing power with them. Our clients see it. We see it. We invest ahead of it, and over the last five years, the revenues we collect in our Buy business in the developing world have doubled; over a $1 billion franchise. So it’s a big part of a big macro trend and a big investment profile that we see for the company.
Nielsen Holdings' Management Presents At 40th Annual J.P. Morgan Global Technology, Media And Telecom Conference (Transcript)
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