This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

10 Disasters in Stadium Naming Rights

American Airlines Arena and American Airlines Center
Home of: The Miami Heat (NBA) and Dallas Mavericks (NBA), respectively
Cost of naming rights: More than $8 million a year combined

Spending nearly $9 million a year on arena naming rights alone is just fine when your company's name is on both buildings hosting the NBA Finals, as American's was in 2006 and last year.

When your name and logo is stamped all over those buildings just as your company is entering bankruptcy, cutting more than 10,000 jobs and restructuring pensions, it's somewhat less flattering. A year removed from an all-American final between the Heat and the Mavericks, American Airlines has entered bankruptcy, changed chief executives and is mulling a merger with US Airways (LCC).

The arena naming rights are secure for now, but if the Heat continue on to the NBA Finals this year, it may be the last time American Airlines gets them there.

9 of 10

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
CPK $54.14 0.15%
TSLA $280.02 4.04%
YHOO $39.38 0.13%
AAPL $126.44 -0.13%
FB $87.28 0.43%

Markets

DOW 17,730.11 -27.80 -0.16%
S&P 500 2,076.78 -0.64 -0.03%
NASDAQ 5,009.2140 -3.9090 -0.08%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs