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10 Disasters in Stadium Naming Rights

Adelphia Coliseum
Home of: The Tennessee Titans (NHL)
Cost of naming rights: $2 million a year

How bad was Adelphia as a naming partner? So bad that when the company filed for bankruptcy in 2002, the Titans' stadium in Nashville went without a sponsor until 2006.

Adelphia bought the Coliseum's naming rights in 1999, but likely didn't consider what that purchase would do to its books. The company's hierarchy hid $2.3 billion in debt from shareholders while its officers pocketed $100 million for themselves. Adelphia ended up missing a payment on the naming rights in 2002 as a result, but that was only an omen of worse to come.

Adelphia was eventually carved up by Time Warner Cable (TWC) and Comcast (CMCSA). The Coliseum's naming rights were sold in 2006 to Louisiana Pacific (LPX), which renamed the building LP Field.

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