NEW YORK ( MainStreet) -- Facility naming rights are a great idea, at least until the company in big bright letters is as broke as the fan who just paid $8 for a beer inside its building.The folks at Eastman Kodak didn't mind having their name on Los Angeles' Kodak Theatre while stars were lining its red carpet for the Oscars and tomorrow's one-hit wonders were belting out stale pop songs from its American Idol stage. When Kodak went bankrupt this year, the $75 million it dropped on the theater's naming rights in 2001 seemed as bad as an investment as a 35mm camera in an all-digital world. Bye-bye Kodak, hello Dolby (DLB) Theatre.
10 Disasters in Stadium Naming Rights
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