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Crown Crafts And Carter's, Inc. Announce Licensing Agreement For Toddler Bedding

LOS ANGELES, May 15, 2012 /PRNewswire/ -- Crown Crafts Infant Products, Inc., a wholly-owned subsidiary of Crown Crafts, Inc. (NASDAQ-CM CRWS), announced that it has entered into a licensing agreement with Carter's, Inc. (NYSE: CRI), a leading provider of apparel and related products exclusively for babies and young children, for a new line of toddler bedding products catering to the consumer looking for a fun, fresh, lifestyle approach for their two to four year old's room. Crown Crafts Infant Products, a leader in the toddler bedding category is expected to launch the Carter's product line of toddler bedding, blankets & room decor accessories in Spring 2013.

Carter's, Inc. markets its branded apparel under two of the most recognized and enduring brands in the nation – Carter's and OshKosh B'gosh. Over the years, it has built the trust of generations of families through a heritage of quality, innovation, and value.

Carter's, Inc. clothing and accessories are sold at more than 600 company-operated retail stores, as well as thousands of national department stores and some of the country's largest retailers, such as Babies 'R Us®, Belk®, Bon-ton®, JCPenney®, Kohl's®, Macy's®, and Sears®.  This agreement with Crown Crafts marks Carter's first foray into toddler bedding.

"We take great pride in our ability to serve the needs of growing families, generation after generation," said Kimberly Northup, Vice President of Domestic Licensing.  "We are thrilled to work with Crown Crafts to provide adorable and whimsical bedding for children after they outgrow their cribs."

"By any measure, the Carter's brands are iconic within the industry," said Nanci Freeman, President and Chief Executive Officer of Crown Crafts Infant Products.  "To have the opportunity to partner with them on this new bedding line is tremendous validation of the consistent and reliable quality Crown Crafts is known for across all of our products."

About Carter's, Inc.

Carter's, Inc. is the largest branded marketer in the United States of apparel and related products exclusively for babies and young children.  The Company owns the Carter's and OshKosh B'gosh brands, two of the most recognized brands in the marketplace.  These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally.  They are also sold through more than 600 company-operated stores in the United States and Canada and on-line at www.carters.com and www.oshkoshbgosh.com.  The Company's Just One You , Precious Firsts, and Genuine Kids brands are available at Target, and its Child of Mine brand is available at Walmart.  Carter's is headquartered in Atlanta, Georgia.  Additional information may be found at the www.carters.com.

About Crown Crafts Infant Products, Inc.

Crown Crafts Infant Products, Inc., a wholly-owned subsidiary of Crown Crafts, Inc., designs, markets and distributes infant and toddler consumer products, including bedding, blankets and other nursery accessories.  The Company's products include licensed collections as well as exclusive private label programs for certain of its customers. The Company's website is http://www.nojo.com/.

About Crown Crafts, Inc.

Crown Crafts, Inc. designs, markets and distributes infant, toddler and juvenile consumer products, including crib and toddler bedding and blankets; nursery and bath accessories; reusable and disposable bibs and floor mats; burp cloths; room décor; and disposable placemats, toilet seat covers and changing mats.  The Company's operating subsidiaries include Crown Crafts Infant Products, Inc. in California and Hamco, Inc. in Louisiana.  Crown Crafts is among America's largest producers of infant bedding, bibs and bath items.  The Company's products include licensed and branded collections as well as exclusive private label programs for certain of its customers.  The latest news about Crown Crafts can be found at www.crowncrafts.com.

Contact: Tracie SchorCrown Crafts Infant Products, Inc.(562) 295-1983 tschor@crowncrafts.com

 

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