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Publicis Groupe Acquires Longtuo, Aiming For A Dominant Role In China's Booming E-Commerce Market

Stocks in this article: CAC

PARIS, May 14, 2012 /PRNewswire/ --

« China   has the potential to become the world's largest e-Commerce market very swiftly, outstripping even the  United States .

This acquisition means we're now perfectly positioned to offer our clients first-in-class local expertise.

The Groupe is accelerating our drive to meet our ambitious targets for growth in  China ," declared Jean-Yves Naouri, Publicis Groupe COO and Chairman of Publicis Groupe China.

Publicis Groupe [EURONEXT Paris: FR0000130577]  today announced it has acquired Beijing-based Longtuo, a digital marketing company with strong  eCommerce expertise in creative,  customer acquisition,  marketing solutions and measurement tools. Longtuo will be part of the Groupe-owned Razorfish network and will be named Razorfish Longtuo China.  

Founded in 2000, Longtuo employs 200 people throughout its Beijing headquarters and Shanghai and Guangzhou offices. The addition of Longtuo will more than double the size of Razorfish in China, which currently employs 130 people and provides e-Commerce services to clients such as Converse, Hertz, and GM Onstar.

Longtuo serves a prestigious roster of Chinese marketers including 360buy, Kohler, Masamaso, Taobao (the country's two largest B2C e-Commerce portals) and Yves Rocher. Longtuo also contracts work for Renault, providing website development and content management, as well as traffic measurement and analysis.

The acquisition of Longtuo will give Publicis Groupe more commanding clout in China's booming e-Commerce market, which Forrester projects to be a $94.6 billion business in 2012. eMarketer estimates the market to grow at more than 92% annually for the next three years and forecasts China will become the world's largest e-Commerce marketplace by 2015.

Longtuo's CEO and founding partner, SU Yi, will become Managing Director of Razorfish Longtuo China, and will report to Vincent Digonnet, President of Razorfish Asia Pacific and Executive Chairman of Razorfish Greater China.

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