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Black & White Cookie Co.'s New Plan to Roll In the Dough

In the end, it all comes down to money.

Auerbach hopes to seal the deal to open the new cafe as part of the list of merchants at Barclays Center. From promotional materials, the arena seems to be the centerpiece of the revitalization plan for downtown Brooklyn. Given that Black and White Cookie will have its production base just a few blocks away from the arena and it just so happens that the Nets' new colors are black and white, Auerbach is optimistic that a deal will soon be made.

While Auerbach is the face of Black and White Cookie, he does have two partners, who now -- sensing the opportunity there is for the refocused concept -- are looking to sell their controlling interest to pay off debt, but also to a suitor who would be able to give the concept the proper attention it needs, Auerbach says.

He plans to stay involved no matter what happens.

-- Written by Laurie Kulikowski in New York.

To contact Laurie Kulikowski, send an email to: Laurie.Kulikowski@thestreet.com.

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