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Local.com's CEO Discusses Q1 2012 Results - Earnings Call Transcript

Stocks in this article: LOCM

And that brings me to my third point, platform. We’ve compiled a proprietary platform that’s uniquely powerful in the local online ad industry. Our platform provides three key solutions for an SMB, SM being small and medium-sized business. The three key solutions are presence, reach and engagement. This means a comprehensive online presence, highly targeted reach to potential new customers and now engagement tools for an SMB’s existing customers.

Let me give you an example of presence. One of our marketing consultants asks an SMB two simple questions, what do you sell and where do you sell in? With those questions answered, our platform acquires a domain name uniquely tailored for that SMB, and we create a beautiful website for them, plus a social media presence, and then we muggle enable everything, so consumers can find that SMB no matter what device they use.

To make it all fit, we ensure our SMB has brand consistency across all these online properties. Our highly automated platform completes this process in minutes. We then periodically publish fresh and interesting content across our SMB sites to keep their customers engaged.

Once the SMBs have presence, they want to reach more customers online. Our platform provides a variety of digital marketing solutions including pay per click, regeneration, site listings, superior display ads, search engine optimization in daily deals. So that our small-business customers can reach their potential customers efficiently and effectively. The final step in our platform in selling, I’m really excited about is what we call engagement. It’s how our SMB customers engage with their customers after the sale. This is new for us, but we anticipate three new products in the second half email, SMS and Rewards.

We have built and are now beta testing an email marketing product and we expect to integrate SMS, also known as text marketing into our platform later this year. As we announced today, we are now beta testing our Rewards program in two markets. Just like Rewards according to local supermarket, we provide our SMB customers with a card that they give to their best customers.

Read the rest of this transcript for free on seekingalpha.com

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