And that brings me to my third point, platform. We’ve compiled a proprietary platform that’s uniquely powerful in the local online ad industry. Our platform provides three key solutions for an SMB, SM being small and medium-sized business. The three key solutions are presence, reach and engagement. This means a comprehensive online presence, highly targeted reach to potential new customers and now engagement tools for an SMB’s existing customers.Let me give you an example of presence. One of our marketing consultants asks an SMB two simple questions, what do you sell and where do you sell in? With those questions answered, our platform acquires a domain name uniquely tailored for that SMB, and we create a beautiful website for them, plus a social media presence, and then we muggle enable everything, so consumers can find that SMB no matter what device they use.
Local.com's CEO Discusses Q1 2012 Results - Earnings Call Transcript
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