This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Nationwide Survey Reveals Performance Outweighs Cost Savings And Privacy Issues For Smartphone Users When Offloaded To Wi-Fi

Ninety-five percent of smartphone users would leverage Wi-Fi if it enabled better mobile data performance; 88 percent would prefer to access Wi-Fi networks if it reduced their monthly phone bill. This is according to a new survey of more than 500 mobile consumers, conducted by uSamp and commissioned by wireless and mobility solutions provider Smith Micro Software, Inc. ( NASDAQ:SMSI). Additionally, while 82 percent of respondents want to use their mobile device as a hotspot, almost one-third don’t due to cost or usability issues. Onsite interviews of CTIA attendees this week indicated similar sentiments about smartphone hotspot usage.

Slow network speeds caused by mobile network congestion directly impact the average mobile consumer. This problem is evident in the uSamp / Smith Micro survey results, as 84 percent of respondents would allow a carrier to provide automatic Wi-Fi connections in exchange for better device performance or a lower phone bill. These survey results complement those found by a Wi-Fi Alliance study, released at CTIA 2012, which state that 72 percent of smartphone and tablet owners would be willing to pay carriers for access to Wi-Fi hotspots. In the uSamp / Smith Micro survey, when participants were asked about allowing carriers to install software that enabled automatic network transitions, only 2 percent of participants indicated that privacy would be a consideration.

Other survey results indicate that tablet users in particular desire Wi-Fi access in their devices. Ninety-six percent of Wi-Fi tablet users want access to the Mobile Internet using their smartphones, and 59 percent are willing to pay to use their phone in that capacity. This highlights the importance of making it easy for consumers to use their smartphones as mobile hotspots, especially when 9 out of 10 tablets sold in 2012 were Wi-Fi only and not 3G / 4G capable.

“We were surprised when we asked attendees at CTIA, a leading wireless industry event, about their mobile hotspot usage and many didn’t know what a mobile hotspot was or how to access it on their phones,” said Carla Fitzgerald, vice president of marketing at Smith Micro Software, Inc. “Our online survey results highlight consumer demand for easy access to the best network available, and yet with all of the wireless access points available, getting connected is still not as convenient as it should be.”

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.39 -0.65%
FB $100.48 0.73%
GOOG $690.37 1.10%
TSLA $149.83 1.20%
YHOO $26.85 -0.74%


Chart of I:DJI
DOW 15,929.42 -97.63 -0.61%
S&P 500 1,844.65 -8.79 -0.47%
NASDAQ 4,269.0260 -14.7270 -0.34%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs