Date: May 25-28, George, Wash.
Corporate backer: esurance (ALL)
It's not great that the esurance logo mucks up otherwise perfectly quirky retro posters and ads or that Kokanee beer, Honda (HMC) and Verizon (VZ) leave their stamp on the fest as well, but it's tough to argue the result. The four-day pass is $315, but is offered with $170 to $375 upgrades that include better stage access, showers and views of the Columbia River Gorge. Sounds expensive, but even the base price gets fans more than $130 worth of acts including Jack White, Beck, Bon Iver, Feist, The Shins, Metric and a Portlandia live show.