NEW YORK ( MainStreet) -- Giant music festivals haven't been a symbol of rebellion or free expression since the fences came down at Yasgur's Farm. In 2012, they're big-budget events that need corporate backing.
It's not always as overt as the Bud (BUD) Light Summer Concert Series, but corporate involvement is as inextricably tied to the summer music experience as mud patches or fragrant puffs of smoke that occasionally emanate from the crowd. Those deep pockets helped the music industry increase global ticket sales 15% and boost attendance 1.2% in 2011 despite having 20% fewer live shows than it did in 2010, according to Billboard.
With average attendance up 27.3% and average gross profit soaring 45% in 2011, we took a look at some of the biggest festivals of summer 2012 to see which companies went all-in with sponsorship: