, one of America’s most trusted magazines, named The Toro Company winner of its “Editor’s Choice Awards” at the National Hardware Show in Las Vegas.
The Toro® XTRA SMART™ Precision™ Soil Moisture Sensor was one of 11 products at the Show to receive an Editor’s Choice Award. In all, the National Hardware Show featured more than 2,500 exhibitors with thousands of products on display.
The XTRA SMART Soil Sensor is an innovative product that can help homeowners with in-ground irrigation systems save up to 35% (depending largely on rainfall) on their annual outdoor water usage. Utilizing wireless technology, the sensor transmits soil moisture data to the sprinkler controller that prevents over- and under-watering of the lawn. For more information about the XTRA SMART Soil Moisture Sensor, visit
In choosing the honorees of the Editor’s Choice Awards,
looks for innovation: what new features does a product possess that makes it valuable relative to existing or competing products? It’s not enough that something is new or novel. The product or the product’s improvement must be such that it offers substantial benefits or value relative to existing designs. Next, the editors looked at criteria like the product’s design, control features (on/off switch, for example), ease of use, and aesthetic attractiveness. Finally, they assess the economic value of the product. Simply stated:
expects improvement and innovation to come at a price that is reasonable.
About The Toro Company
The Toro Company is a leading worldwide provider of turf and landscape maintenance equipment, and precision irrigation systems. With sales of nearly $1.9 billion in fiscal 2011, Toro’s global presence extends to more than 90 countries through its reputation of world-class service, innovation and turf expertise. Since 1914, the company has built a tradition of excellence around a number of strong brands to help customers care for golf courses, sports fields, public green spaces, commercial and residential properties, and agricultural fields. More information is available at