Doug Blonsky, President And CEO Of The Central Park Conservancy, And Klaus Kleinfeld, Alcoa Chairman And Chief Executive Officer, At A Volunteering Event In Central Park, New York. (Photo: Business Wire)
"With more visitors coming to Central Park than ever before, waste must be managed in the most sustainable and efficient way as possible. That means more recycling, strategically placed receptacles, and innovative design," said Doug Blonsky, President and CEO of the Central Park Conservancy. "Thanks to Alcoa’s support, we'll be able to introduce a system to Central Park that improves the Park experience enjoyed by nearly 40 million people every year."
Alcoa and the aluminum industry have a goal to increase can recycling rates in America to 75% by 2015. Alcoa and Alcoa Foundation have distributed more than 75,000 recycling bins and invested nearly $3.5 million in the last five years to community recycling programs across the country.
The Central Park Conservancy and Alcoa plan to familiarize local communities and visitors with changes in recycling and waste management through public outreach. An increase in the number of park-wide recycling receptacles will encourage the responsible disposal of bottles, cans, and paper by visitors, encouraging visitors to engage with Central Park in an environmentally friendly way. The system also will facilitate the flow of visitors along paths.
This effort will be the latest in the Conservancy’s movement over decades to improve trash management in Central Park. Since its founding in 1980, the Conservancy has removed waste receptacles from Park playgrounds to decrease rodent activity; removed the receptacles from major lawns to improve collection efficiency; broadened its precedent-setting “zone management” system, which divides the Park into 49 areas, each managed by its own zone gardener, to include waste removal; and embraced a ‘Carry In, Carry Out’ program that made visitors partners in keeping Central Park litter-free by carrying their trash out of playgrounds, woodlands, and landscapes.The Conservancy plans to increase the number of receptacles in Central Park during peak seasons, weekends, and holidays and during major events in anticipation of spikes in the number of Park visitors.
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