This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

The Apple Rival You May Have Missed

Stocks in this article: AAPL

NEW YORK ( TheStreet) -- Something interesting happened recently that flew under the radar of many Wall Street observers.

Analysts frequently assume it's a foregone conclusion that Apple is the king of the smartphone race while they detail Research In Motion's (RIMM) and Nokia's (NOK) struggles to catch up.

But recent evidence suggests that the real leader of the race is South Korean electronics giant Samsung.

Cause for Concern?

For the first time ever, Samsung is able to claim the throne as the world's No. 1 handset vendor by having sold 94 million devices -- including smartphones and "dumbphones" -- worldwide, meaning that it has a significant share of the smartphone market.

The company's leadership position in the fast-growing 4G LTE segment has boosted increased demand for its family of phones, which includes the Galaxy as well as superphones.

Apple's fall to second place is only part of the surprise. Investors should also note that for the first time in 15 years, Nokia (NOK) Nokia is out of the No. 1 spot in overall handset sales, after it sold only about 83 million devices.

In the case of Samsung, what's interesting is that it's name is often an afterthought on Wall Street. When discussing Samsung's phones, people typically refer to them first with the word "Android," the name of the Google (GOOG) operating system on which Samsung's phones run.

The disrespect of Samsung has had a lot to do with the pro-Apple bias among analysts and, to a lesser extent, some slight favoritism toward Google.

Of course, none of this means that Apple is about to rot.

But it does make one wonder how Apple will react, and it raises questions about how Samsung got to No. 1.

With Apple and Samsung having accounted for more than 70% of the global smartphone market, the "new foregone conclusion" should be that it is now a two-brand race with Samsung as the leader.

What has been most impressive about Samsung is how it has addressed consumers' budgetary concerns and focused its attention on offering a wide selection of phones including those with very reasonable prices.

1 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,778.15 +421.28 2.43%
S&P 500 2,061.23 +48.34 2.40%
NASDAQ 4,748.3960 +104.0840 2.24%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs