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TheStreet Open House

SuperMedia LLC's CEO Discusses Q1 2012 Results - Earnings Call Transcript

Our sales leadership trained over 850 media consultants and their managers in the first quarter. The remainder will be trained in the second quarter. The consultants now walk in to see each business owner in a new way, showing the owner an analysis of the business local's media profile on the consultant's iPad, explaining how SuperMedia can help them secure more leads and customers and providing examples of the results that we are obtaining for other clients like them.

Today, we are about Google and Facebook, and mobile apps and websites, and reputation monitoring. All combined with great service and a complete local media solution that deliver results.

The more complex local media becomes, the more local businesses need and welcome our expertise.

We simplify local media planning and management, so that business owners can do -- can focus on what they do best, serving their customers.

One of the interesting things that we have learned with our new approach, how important Yellow Page advertising remains as a cost-effective source of leads for many businesses. Not every business, but it is very often a great complement to digital media. The owners we meet with, know that they need to catch up with the best ways to apply digital, social and mobile media. As we have those discussions, the conversations always turned to results. For many businesses like roofers, plumbers, attorneys, doctors, exterminators, moving-in storage and lots more, the Yellow Pages offer terrific results at a lower cost per call than search engine marketing or digital display advertising.

I joined one of our marketing consultants for a client meeting recently. We had spent the entire team -- time talking about digital media and put together a great solution for him. And then he said, how about the Yellow Pages, can you help me with that, too?

Read the rest of this transcript for free on seekingalpha.com

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