This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

SuperMedia LLC's CEO Discusses Q1 2012 Results - Earnings Call Transcript

Our sales leadership trained over 850 media consultants and their managers in the first quarter. The remainder will be trained in the second quarter. The consultants now walk in to see each business owner in a new way, showing the owner an analysis of the business local's media profile on the consultant's iPad, explaining how SuperMedia can help them secure more leads and customers and providing examples of the results that we are obtaining for other clients like them.

Today, we are about Google and Facebook, and mobile apps and websites, and reputation monitoring. All combined with great service and a complete local media solution that deliver results.

The more complex local media becomes, the more local businesses need and welcome our expertise.

We simplify local media planning and management, so that business owners can do -- can focus on what they do best, serving their customers.

One of the interesting things that we have learned with our new approach, how important Yellow Page advertising remains as a cost-effective source of leads for many businesses. Not every business, but it is very often a great complement to digital media. The owners we meet with, know that they need to catch up with the best ways to apply digital, social and mobile media. As we have those discussions, the conversations always turned to results. For many businesses like roofers, plumbers, attorneys, doctors, exterminators, moving-in storage and lots more, the Yellow Pages offer terrific results at a lower cost per call than search engine marketing or digital display advertising.

I joined one of our marketing consultants for a client meeting recently. We had spent the entire team -- time talking about digital media and put together a great solution for him. And then he said, how about the Yellow Pages, can you help me with that, too?

Read the rest of this transcript for free on seekingalpha.com

3 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,135.72 +38.82 0.21%
S&P 500 2,101.04 +2.51 0.12%
NASDAQ 4,982.8090 +15.6680 0.32%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs