This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

How Batteries Plus Recharged During the Recession

Candidates considering the Batteries Plus opportunity saw existing owners opening more stores, which is about the best validation for a franchise concept, and that helped us gain new franchisees. Our net worth and liquidity requirements are high enough that most of the candidates we worked with were able to access funding or were able to self-finance, and with the results and growth they were seeing from existing franchisees were willing to do so.

The other thing is there were franchisees that looked at programs -- such as 401(k) rollovers -- to access to their own capital.

Where are you now and where would you like to be going forward?

Reynolds: We're a quasi-national retailer where our brand is approaching being recognized nationally. Tomorrow we will be a national retailer with some scale. Our goal is to get to a point where people are looking for us to come to their neighborhood.

We want to establish critical mass to the brand. We want to grow in new and different ways. We continue to focus on building an appropriate support infrastructure. We tell our franchisees we want to support what we sell and so our success is built around their success.

Can you name a company that you would like Batteries Plus to emulate?

Reynolds: As a retailer we always look at how much we sell per square foot. Right now Vitamin Shoppe (VSI) is the best guy around as a benchmark.

I think that as we look at a brand that's gotten critical mass and scale in franchising that continues to find ways to reinvent itself there is McDonalds (MCD). I think it's so cool what they've done with the beverage segment and how they position that.

-- Written by Laurie Kulikowski in New York.

To contact Laurie Kulikowski, send an email to:

To follow Laurie Kulikowski on Twitter, go to:!/LKulikowski

>To submit a news tip, email:


Follow TheStreet on Twitter and become a fan on Facebook.
Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.
3 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $92.72 -0.56%
FB $119.49 1.43%
GOOG $711.12 1.38%
TSLA $214.93 1.61%
YHOO $37.23 0.79%


Chart of I:DJI
DOW 17,740.63 +79.92 0.45%
S&P 500 2,057.14 +6.51 0.32%
NASDAQ 4,736.1550 +19.0610 0.40%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs