Before we get into the options strategy, let's review some more fundamental metrics and the chart with Jill and Scott in the T3/OP all-in-one video (also found under the OptionsTV tab):
This trade is a high risk trade because it is biased to the upside. It is however 100% risk controlled as it is an unhedged long call set up. The reward potential is of course unknown. Thus, this trade is a high risk "shooter", so please consider that before initiating a position. It does have time working in its favor, but price action has to be favorable over that time. In other words, a short squeeze would be welcome.
Trades: Buy to open 3 DWA September 17.5 calls for $1.25.
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