We’re also pleased to see continued stable performance in our legacy game portfolio, namely the ZT Online 1 series where continuous game enhancements have helped to keep players engaged and attract former players to return to these games. Extending the life span of all of our games and increasing user stickiness is a key element of our growth strategy, and we are pleased to see our continued execution and success on this front.While ZT Online 2 represents our latest success, we’re working extremely hard on developing the next generation of hit games, whether they are MMORPGs or web games. The reorganization of our game development studios and the new revenue-sharing plan that was put into place in 2011 have begun to bear fruit as we are seeing a high degree of productivity and motivation among our research and development teams. As a well-known company in China, we strive to offer our R&D staff the opportunity to turn their ambitions into commercially viable products and be rewarded based on the success of those products. We’re dedicated to building a brand that not only attracts users seeking quality games, but also attracts developers dedicated to building those games. With talented game developers, substantial resources and a focused strategy, we believe we will be able to deliver more hit games in the future.
Giant Interactive's Management Discusses Q1 2012 Results - Earnings Call Transcript
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