This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration. Need a new registration confirmation email? Click here
With economic and market recovery continuing over 2012, consumption patterns of personal hygiene products in India will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease.
Over 95% of Indian consumers use branded personal hygiene products. This can be primarily ascribed to the fragmented nature of the Indian retail market, as private labels typically perform better in mature, concentrated retail markets.
consumer survey data for the following specific categories: antiperspirants & deodorants, bath & shower products, and soap;
detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category;
volume shares in 2011 for brands and private label sales tracked by the survey;
unique retailer choice and switching data provided at the product category level for 2011.
Consumer Trends in the Personal Hygiene Market in IndiaPublished: March, 2012Pages: 48Price: US$ 7,495
http://marketpublishers.com/report/consumers_goods/household_personal_products/consumer_trends_in_personal_hygiene_market_in_india.htmlReport Contents:1 INTRODUCTION1.1 What is this Report About?1.2 Definitions1.2.1 Consumer Trends1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)1.2.3 End Consumers1.2.4 Volume Units and Aggregations1.2.5 Exchange Rates1.2.6 Population Profiles (for interpretation of tables and charts)1.3 Methodology1.3.1 Introduction1.3.2 Large scale, international, program of online consumer surveys1.3.3 Nationally Representative results (age, gender)1.3.4 Parents answered on their children’s behalf1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories1.3.6 Integrated with industry calling and secondary research2 CONSUMER SEGMENTATION, GROUP VALUE AND TREND INFLUENCE2.1 Cohort Groups and Personal Hygiene Market Value2.1.1 Age Groups2.1.2 Gender Groups2.1.3 Location Groups2.1.4 Education Achieved Groups2.1.5 Wealth Groups2.1.6 Busy Lives Groups2.2 Cohort Groups and Market Value by Category
More new research studies by Canadean can be found at