- consumer survey data for the following specific categories: antiperspirants & deodorants, bath & shower products, and soap;
- detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category;
- volume shares in 2011 for brands and private label sales tracked by the survey;
- unique retailer choice and switching data provided at the product category level for 2011.
Indian Consumer Behavior In Personal Hygiene Market Examined In New Study Available At MarketPublishers.com
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