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TheStreet Open House

Pops Animated/Video Mobile Message Alerts Makes CTIA ShowStoppers Debut

NEW ORLEANS, May 7, 2012 /PRNewswire/ -- Pops, the world's first-ever rich media mobile message alert service, made its ShowStoppers debut today during CTIA Wireless 2012 with a preview of its next-generation smartphone notifications platform that brings mobile message alerts to life with vivid animation and customizable video.

The next-generation ringtone for the smartphone era, Pops' five-second visual clips turn mobile message alerts into stunning eye candy with eye-popping graphic animation and live-action video that splashes across the screen with each incoming email, SMS, Facebook or Twitter message and more.

"Smartphone users are all about personalization and self-expression through customizing their phones," said Pops founder Yaron Orenstein. "And, the average user receives around 3,000 notifications per month. Yet, ringtone sales have dropped off nearly $6 billion over the past five years, leaving mobile carriers and the music industry looking for new ways to monetize content. Pops not only makes mobile alerts fun and sexy for users but also gives device manufacturers, carriers and content producers a way to leverage this massive opportunity to engage users and create new revenue streams."

With Pops, music labels can sell video Pops of their hottest stars, and even movie houses can offer fan-favorite scenes as Pops in the Pops Store. Thousands of creative, edgy and fun animations and video clips are already available for download in the Pops Store, as the growing library opens up an entirely new channel for animators to sell their creations, similar to the app store model offer for mobile app developers. Pops users can even create their own custom Pops using the phone's built-in camera.

Named Android app of the week by Gizmodo and one of the Top 25 Hottest Global Mobile Companies by the Infomilio magazine at Mobile World Congress in Barcelona, Pops has already served more than 100 million Pops and amassed more than half-a-million new users in less than six months.

Since its launch, Pops has gained significant international traction, with featured placement in the HTC Likes, Samsung Apps and Vodafone App Store environments and as part of the welcome package on Deutsche Telekom in Germany, Austria and Cyprus. The company is currently negotiating distribution agreements with leading global record labels.

To see Pops in action, stop by Table #31 during ShowStoppers at CTIA Wireless 6-9 p.m. on Monday, May 7 at the Astor Crowne Plaza Ballroom, or visit www.getpo.ps. Apps for new platforms and new features are coming soon that will enable users to further personalize their Pops for a truly unique mobile messaging experience.

About Pops

Pops is the world's first rich media mobile message alert platform that lets smartphone users customize incoming message notifications with vivid on-screen animations and video clips. Pops is an entirely new mobile medium that brings mobile message alerts to life for users and enables animators and content publishers to engage the massive mobile audience and leverage original or repurposed content to generate new revenue. Pops is backed by original Skype investor Mangrove Capital Partners. For more information, visit www.getpo.ps .

SOURCE Pops

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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