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Ball Park® Kicks Off Grilling Season By Celebrating “Great Moments In Guy Time”

Ball Park, the maker of great-tasting guy food, announced today the launch of its “Great Moments in Guy Time” Facebook challenge, a program celebrating the most memorable “guy time” moments submitted by consumers. Building upon the brand’s new national advertising campaign, Men. Easier Fed Than Understood , the contest brings to life the quirky and sometimes nonsensical things men do through consumer-submitted photos and videos.

Beginning today through June 25, consumers are encouraged to share their favorite “guy time” photos and videos by uploading a new entry daily to the Ball Park Franks Facebook page. Following the entry period, Ball Park Facebook fans will select the grand prize winner by casting their vote for the photo or video submission which represents the best “guy time” moment.

In the brand’s efforts to satisfy even the hungriest of appetites, Ball Park will award one grand prize winner with a year’s supply of groceries worth $15,000. Nine additional winners will receive an “Ultimate Grill Out” prize pack – a new outdoor grill, top-notch grilling utensils and Ball Park products – all of the essentials needed to make an unforgettable barbeque.

“When we developed our new Men. Easier Fed Than Understood campaign, we uncovered a simple truth that while women often do not understand the quirky, nonsensical things that the men in their lives sometimes do, they know that their guys love to eat delicious guy food – and no one does guy food like Ball Park,” said Aaron Alt, General Manager of the Ball Park Brand. “Through this Facebook challenge, we’re giving our fans a platform to share their greatest ‘guy time’ moments, with the winner receiving the ultimate guy food prize, a year’s supply of groceries and Ball Park products.”

To enter the “Great Moments in Guy Time” contest visit the Ball Park Franks Facebook page at www.facebook.com/BallParkFranks and for more information on the Ball Park product portfolio visit www.ballparkbrand.com.

About Ball Park

The Ball Park brand was launched in 1957 in response to a request from the owner of the Detroit Tigers baseball team. The Ball Park Frank was such a success, it was expanded nationally. Today, Ball Park products can be found in supermarkets, convenience stores and a variety of sports venues – including Detroit’s Comerica Park. For more information, visit www.ballparkbrand.com.

About Sara Lee Corporation

Sara Lee Corp. (NYSE: SLE) and it's leading portfolio of food and beverage brands, including Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Pickwick Teas, Sara Lee and Senseo, generate nearly $8 billion in annual net sales from continuing operations and employ approximately 20,000 people worldwide. In January, 2011, Sara Lee Corp. announced that it will divide the company into two pure-play publicly-traded companies, one focused on the international coffee and tea market and the other on North American meats. For more information on the company, please visit www.saralee.com.

Copyright Business Wire 2010

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