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Pantone LLC is the global authority on color and provider of professional color standards for the design industries. It introduced the
PANTONE Certified Printer Program last year to ensure participating offset printers meet the company's stringent color consistency and quality standards. The patent-pending program annually audits, inspects, analyzes, and qualifies the operations from intake and ink mixing to print production and customer handling, helping ensure designers, brand managers, and print buyers enjoy accurate print color reproduction, consistent and reliable results, greater confidence in choosing the right print provider, and timely and professional service.
"Major brands invest millions on consumer research to ensure their packaging design has maximum impact, and they suffer at retail when there are visual differences at the point of purchase," says
Greg Chup, Manager of Innovation and New Product Development at AGI-Shorewood. "We've been working closely with Pantone over the last two years to create a solution that helps ensure packaging looks identical product to product whether they're sitting next to each other on the shelf or they're across the globe from one another."
While several other commercial printers have been certified since Pantone introduced the program last May, Chup says none are packaging manufacturers or board converters. "We couldn't be prouder of the fact that AGI-Shorewood is the first in the world of packaging and converting to earn PANTONE Certified Printer status," he says. "We have the unique ability among our peers to directly influence the sale at the point of purchase in a retail environment."