Twitter Plays Outsize Role In 2012 Campaign
NEW YORK (AP) (at)BarackObama is on Twitter. So is (at)MittRomney. And so are all the voters following the 2012 presidential contest, whether they know it or not.
Candidates, strategists, journalists and political junkies have all flocked to Twitter, the social networking hub where information from the mundane to the momentous is shared through 140-character microbursts known as tweets.
While relatively few voters are on Twitter a study by the Pew Research Center found that about 13 percent of American adults have joined the site it's become an essential tool for campaigns to test-drive themes and make news with a group of politically wired "influencers" who process and share those messages with the broader world.Put simply: When a voter is exposed to any information related to the presidential contest, chances are it's been through the Twitter filter first. "The subset of people on Twitter may be relatively small, but it's a politically engaged audience whose influence extends both online and off," said Heather LaMarre, a University of Minnesota communications professor who studies social media. "It's not the direct message that has the biggest influence on people it's the indirect message." No one believes the campaign will be won or lost on Twitter it's just one slice of an enormous communication effort the presidential campaigns are waging in cyberspace. But with a well-timed 140-character blast, candidates influence coverage, respond to charges or reinforce talking points. This, of course, is not the first time technology has changed the way campaigns are conducted. Radio, TV and the Internet all prompted campaigns to adapt, giving both more avenues to reach voters and more control of their message. But radio and television are top-down mediums at heart from the broadcaster to the public. Never before has a grassroots technology like Twitter given both voice and power to millions and given candidates a real-time way to monitor the effects of their messages and recalibrate on the fly.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
24/7 market commentary from Jim Cramer and 20+ veteran Wall Street gurus. Get access to the latest trading ideas on stocks, options, and ETFs as well as a real-time forum to see the pros exchanging their investment ideas.
- Jim Cramer + 20 Wall Street pros
- Intraday commentary & news
- Real-time trading forum
- Actionable trade ideas
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV