This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Keynote DeviceAnywhere Reveals Most Prolific Mobile Testers By Industry

Stocks in this article: KEYN

Keynote® Systems (NASDAQ:KEYN) subsidiary, Keynote DeviceAnywhere®, the global leader in mobile application lifecycle management (mALM), today revealed which industries are the most prolific in mobile web and app testing. The data is based on Keynote DeviceAnywhere's own database of companies using its industry-standard mobile web and app testing service Test Center Developer™ and Test Center Enterprise™.

All of Keynote DeviceAnywhere’s customers who have engaged in mobile web and app testing using the company’s products were organized into one of 12 industry sectors based on the core functions of each business. These verticals include financial, gaming, government, healthcare, insurance, media, online services, real estate, retail and consumer, software, telecommunications, and energy and transportation. Each category was then compared, as a whole, against Keynote DeviceAnywhere’s entire customer base to determine the relative size of each market segment.

The data reveals that the dominant sector involved in mobile web and app testing is the software industry itself, representing 37.8% of the total of companies involved in mobile testing. The second most prolific sector is media, which accounts for 22.2% of the total. This underlines the massive importance of the mobile channel for all software and media companies, as the so-called “third-screen” starts to dominate many people's web and software interactions.

After software and media companies, the financial sector dominates, with 9.7% of all companies involved in mobile testing coming from this vertical. Given the many hundreds of companies in the pool of data, it highlights the large quantity of financial companies involved in the mobile channel and hints at how seriously the financial sector is taking the mobile opportunity. Finance dwarves other sectors including government at 0.4%, real estate at 0.5%, and even energy and transportation at 2.5%.

“As an industry-standard platform, Test Center Developer and Test Center Enterprise usage gives us a clear indication of the focus that different sectors are placing on mobile,” said Faraz Syed, President, Keynote DeviceAnywhere. “At this time, certain sectors like software and media are razor-focused on the mobile sector, while others like government and real estate are, by comparison, just dipping their toes in the water. Eventually, we expect the focus by industry to even out, however what we are witnessing is a clear indication of the leaders and laggards in the push towards mobile.”

1 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs